The Telangana Dairy Development Cooperative Federation Ltd (TDDCF), which promotes Vijaya Dairy, has decided to increase milk procurement to 6 lakh litres a day over the next few months from 4.4 lakh litres a day currently, according to its Chairman Gutha Amith Reddy.
“Though we are procuring 4.4 lakh litres a day, we are selling 3.20 lakh litres a day. We are converting the surplus to make value-added products. Strengthening milk procurement and market absorption remains a key priority,” he added.
He was addressing a conference on ‘Innovations and Opportunities in Dairy Entrepreneurship: From Farm to Market’, jointly organised by the Federation of Telangana Chambers of Commerce & Industry (FTCCI) and the Indian Dairy Association here on Friday.
He said the cooperative would expand its Vijaya Dairy parlour network by setting up 400 to 500 new parlours over the next three to four years to boost its sales. Amith Reddy asked entrepreneurs to utilise this opportunity to open parlours in different parts of the state.
He said the cooperative recently opened 50 parlours in the GHMC (Greater Hyderabad Municipal Corporation) limits and another 25 in rural areas. “We will open another 25 next month,” he said in a statement.
The Telangana Dairy Development Cooperative Federation Ltd (TDDCF), which promotes Vijaya Dairy, has decided to increase milk procurement to 6 lakh litres a day over the next few months from 4.4 lakh litres a day currently, according to its Chairman Gutha Amith Reddy.
“Though we are procuring 4.4 lakh litres a day, we are selling 3.20 lakh litres a day. We are converting the surplus to make value-added products. Strengthening milk procurement and market absorption remains a key priority,” he added.
He was addressing a conference on ‘Innovations and Opportunities in Dairy Entrepreneurship: From Farm to Market’, jointly organised by the Federation of Telangana Chambers of Commerce & Industry (FTCCI) and the Indian Dairy Association here on Friday.
He said the cooperative would expand its Vijaya Dairy parlour network by setting up 400 to 500 new parlours over the next three to four years to boost its sales.
Amith Reddy asked entrepreneurs to utilise this opportunity to open parlours in different parts of the state.
He said the cooperative recently opened 50 parlours in the GHMC (Greater Hyderabad Municipal Corporation) limits and another 25 in rural areas. “We will open another 25 next month,” he said in a statement.
Hyderabad, Dec 12 (UNI) Telangana Dairy Development Cooperative Federation Ltd (TDDCF) Chairman Gutha Amith Reddy on Friday announced that the Telangana Dairy Development Cooperative Federation Ltd plans to expand its Vijaya Dairy parlour network by setting up 400 to 500 new parlours over the next three to four years.He invited interested entrepreneurs and applicants to come forward to establish Vijaya Dairy parlours, stating that marketing and branding are currently a key focus area.He informed that 50 new parlours have already been opened within GHMC limits and another 25 in rural areas, adding that the expansion is an ongoing process, with a possible rollout of around 25 parlours per month.
Addressing at a national seminar titled “Innovations and Opportunities in Dairy Entrepreneurship: From Farm to Market, organized by the Federation of Telangana Chambers of Commerce & Industry (FTCCI), in collaboration with the Indian Dairy Association – Telangana Local Centre, here as part of National Milk Day 2025, he stated that the Federation is currently procuring around 4 lakh litres of milk per day and aims to scale this up to 6 lakh litres per day.Elaborating on the federation’s operations, he said that while approximately 4.40 lakh litres of milk are procured daily, sales are about 3.20 lakh litres, with the surplus converted into products such as milk powder and butter.Strengthening milk procurement and market absorption remains a key priority, he added.The Chairman noted that the federation has moved from survival mode last year to a sustainable phase now, and explained that urbanisation—nearly 50% of the population around Hyderabad being urban—is one of the reasons Telangana lags in milk production.
He also highlighted the government’s commitment to improving dairy output and shared that AI and ERP systems are being used in breeding, rearing, and operational management at the federation.In his keynote address, Indian Diary Association Chairman (Telangana Local Centre) Ch. Rajeshwara Rao said that farmers’ declining focus on livestock rearing, especially milk-giving animals, is driven not by lack of awareness but by economic stress, structural shifts, and policy gaps.He stressed that livestock rearing remains the best alternative source of steady income for farmers and called for assured milk pricing, timely payments, village-level fodder security, strong and transparent cooperatives, and animal insurance and health cover to revive dairy farming as a primary livelihood.P. V. Narsimha Rao, Telangana Veterinary University Registrar, pointed out that while India is the world’s largest milk producer with 248 million metric tonnes, productivity remains low. He noted that average milk yield per lactation in India is around 1,700 litres, compared to 3,500 litres in Western countries, underscoring the need for focused productivity enhancement.He also highlighted that while India is food-secure, it remains protein-deficient, and milk is a critical source of nutrition.In his opening remarks, FTCCI Senior vice-President K. K. Maheshwari, recalled the transformative contribution of Dr Verghese Kurien to India’s White Revolution.FTCCI Chairman S. Chandra Mohan emphasised the need for policies encouraging every farmer to rear livestock to ensure nutritional security and steady income.
The seminar was organised as part of National Milk Day 2025, commemorating the birth anniversary of Dr Verghese Kurien, the Father of India’s White Revolution.Though National Milk Day falls on November 26, the celebrations were observed on the occasion of this seminar.The one-day seminar featured four technical sessions covering Dairy Farming and Production, Processing and Value Addition, Dairy Technology and Digital Transformation, and Financial Support, with participation from experts from academia, industry, dairy cooperatives, and financial institutions.The objective was to create a knowledge-sharing platform for dairy startups, FPOs, cooperatives, and entrepreneurs.
Source : thehindubusinessline, uniindia.
