| Superplum unveiled its innovative mango packaging solution, designed to elevate food safety, traceability, and consumer confidence. The latest innovation features individual mangoes sealed in tamper- proof pouches with scannable QR codes. Backed by India’s most modern supply chain, it continues to set farm-to-retail excellence. The Indian mango market has long grappled with mis-selling with incorrect sourcing information and the use of harmful ripening agents like carbides. It stated that its innovative approach tackles these problems head-on. Its mango sourcing spans 8 States and includes 11 premium mango varieties. With its digital supply chain, it ensures full traceability and quality control from farm to retail. Each mango is ripened safely in the company’s advanced facilities, free from unsafe chemicals, and sealed in a pilfer-proof pouch to guarantee it reaches consumers untampered and authentic. By scanning the QR code on each pouch, customers can verify the mango’s origin, view pesticide test results, and confirm they’re enjoying genuine Indian varieties-eliminating doubts caused by misidentification or misleading labelling. Manasvi Khandelia, manager -sales planning, Superplum, said, “The mango industry has been plagued by inconsistency and safety concerns for too long. Our advanced packaging and supply chain expertise ensures that consumers get exactly what they pay for which is safe, authentic, and delicious mangoes.” The mango pouches are now available in retail stores across Delhi and Bengaluru, marking a significant step forward in its mission to revolutionise the fruit industry. source : fnbnews |
