Parag Milk Foods, one of India’s leading dairy FMCG companies, announced the expansion of its product portfolio, reinforcing its promise of innovation, quality, and nutrition. It enhances its products portfolio with high-protein, nutrient-rich products, catering to the growing demand for health-focused nutrition. This strategic investment underscores the company’s commitment to innovation and quality, reinforcing its position as a leading provider of premium dairy nutrition in the fast-growing India and global markets.
This strategic launch underscores its dedication to providing consumers with nutritious and innovative products that align with modern lifestyles. It continues to expand its offerings, delivering a diverse range of high-quality dairy and nutrition solutions.
Akshali Shah, Executive Director, Parag Milk Foods, said, “With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforces our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. With protein becoming a daily essential dietary need not just in India but globally, our offerings, including high-protein paneer, cheese, and yogurt, are designed to meet evolving nutritional requirements. As the market for protein-rich products expands rapidly, Parag Milk Foods is poised to lead this segment with innovative, traceable, and high-quality product offerings that support healthier lifestyles. The introduction of these new offerings with purity, taste and nutrition strengthens the company’s position in the dairy, nutrition and wellness segments, ensuring that consumers have access to high-quality, innovative solutions that fit their modern lifestyles. The route to market for Pride of Cows products will be Pride of Cows portal, app along with Quick commerce and e commerce. The Gowardhan, GO and Avvatar products will be available in General stores, Modern Trade and on quick and e commerce.”
Local Love: Partnering with kirana stores or local suppliers could offer fresher produce and lower logistics costs, appealing to value-driven shoppers.
Industry voices paint a mixed picture. RedSeer predicts the e-grocery sector will grow eightfold in five years, but competition will intensify. Menon’s optimism about BigBasket’s quick commerce trials in tier-3 cities like Bareilly hints at adaptability. Yet, skeptics like TVS Capital’s Gopal Srinivasan call quick commerce a “passing fad,” questioning its long-term viability. Flipkart’s new grocery hub in Malda, handling 7,000+ orders daily, signals that investment isn’t slowing.
The Verdict: Game On, Not Over
So, is it curtains for traditional e-grocery? Not quite. Quick commerce may dominate orders, but traditional players hold a revenue edge and a loyal customer base that values more than speed. The catch? They must evolve-fast. Smaller outfits might carve out niches or partner locally, while giants like BigBasket blend quick and scheduled deliveries. The $64.20 billion prize by 2028 is up for grabs, and there’s room for both if traditional e-grocery plays smart.
The real story isn’t about winners and losers-it’s about adaptation in a market where convenience is king, but value still reigns. As India’s e-grocery war heats up, one thing’s clear: the game’s far from over.
Source : Logisticsinsider
Niche is the New Normal: Focus on bulk orders, premium brands, or organic goods where speed takes a backseat. Think artisanal cheeses or imported spices-items Zepto won’t rush to your door.
Loyalty Over Lightning: BigBasket, a traditional giant, has built trust with celebrity endorsements like Shah Rukh Khan. Subscription models or personalized offers could keep customers coming back.
Tech to the Rescue: Al-driven inventory management and demand forecasting can cut costs and boost efficiency, leveling the playing field (Grand View Research).
Hybrid Hustle: Some are dipping toes into quick commerce. BigBasket’s CEO Hari Menon says, “Our slotted category AOV is around Rs 1,300-1,400, and quick commerce is over Rs 500” (Business Standard, 2024). Their 10-minute delivery push shows a hybrid model might work-but it’s a costly pivot for smaller players.
source : Businessoffood
