Consumers across US are becoming increasingly conscious about preventive healthcare. Supplements are now seen as an important part of daily routines. As such, US dietary supplements market has become one of the key segments of the health and wellness industry. The market is expanding with the introduction of specialised supplements and probiotics.
Dietary supplements are products that complement the diet. These supplements provide essential nutrients such as vitamins, proteins, and amino acids. The role of supplements is distinct from that of pharmaceutical drugs. Pharmaceutical drugs are meant for treating diseases. Dietary supplements support overall health and well-being. Dietary supplements are available in several forms. These supplements can be in the form of tablets, gummies, or powders.
The market for dietary supplements in US was valued at USD 67.09 billion in 2024. It is expected to register a CAGR of 7.9% from 2025 to 2034, according to Polaris Market Research.
There are several products in US dietary supplements market. These products are meant for different health needs and consumer groups.
Vitamins and minerals are an important part of dietary supplements. Multivitamins are widely consumed by people of all ages. Vitamins and minerals help in meeting the nutritional needs of individuals. Their use helps improve immunity and enhances energy metabolism. Vitamin D and calcium are important for bone health. Vitamin C and zinc support immune function.
There has been a growing consumer preference for natural remedies. As such, herbal and botanical supplements have become highly popular. These supplements are obtained from plants. Commonly used herbal supplements include turmeric, echinacea, and ashwagandha. These supplements support immunity and help manage stress. The shift towards holistic wellness and traditional medicine has further boosted the appeal of these supplements.
Consumers are becoming increasingly aware of the role of the gut microbiome in overall health. This has led to the increased popularity of probiotics and prebiotics. The live beneficial bacteria in probiotics support digestion. Prebiotics act as food for these beneficial microbes. Prebiotics and probiotics are available in capsules, gummies, and powders to meet diverse consumer needs.
These supplements are intended for highly targeted health concerns. They are often recommended for specific health benefits. Omega-3 fatty acids help with heart and brain health. Glucosamine and chondroitin are used for joint support. Other specialty supplements include coenzyme Q10 for cardiovascular health and lutein for eye health.
Source: Fnbnews
