Reliance Consumer Products Limited
(RCPL), the FMCG arm of Reliance Industries Limited (RIL), has forayed into the fast-growing healthy functional beverage space with the acquisition of majority stake in a Joint Venture with Naturedge Beverages Private Limited.
Through this JV, RCPL is focused on offering consumers a range of herbal-natural beverages, thus further enhancing its presence as a Total Beverage Company, the company said in a press release. “The healthy functional beverage space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives.”
Naturedge Beverages, founded in 2018 by Siddhesh Sharma, offers functional packaged drinks under the brand “Shunya.” The beverage contains zero sugar and zero calories and is infused with Indian herbs such as Ashwagandha, Brahmi, Khus, Kokum, and Green Tea.
“We are pleased to announce this JV as it strengthens our beverage portfolio with the addition of health-focused functional drinks, inspired by Ayurveda. Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL’s vision of global providing quality products at affordable prices along with promoting India’s legacy. We are delighted to come together with our partner Naturedge Beverages and consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future,” said Ketan Mody, Executive Director, Reliance Consumer Products.
Siddhesh Sharma, Director, Naturedge Beverages Private, “The partnership with RCPL is a testament of Shunya’s rapidly growing acceptability among consumers. With our visions aligned on turning Shunya into a pan-India brand that caters to consumers love for herbal-natural functional beverages that are refreshing and fun-filled at the same time, this is a win-win for us. As we increasingly move towards a challenging lifestyle, super-herbs like Ashwagandha and Brahmi not only act as natural stress-relievers but also boost strength, stamina and focus. Through this JV, Shunya will be made available to consumers across India through RCPL’s wide network of distribution and supply chain.”
Source : Economictimes
